Nonprofit
Microsoft Dynamics 365
Cats Protection partners with mhance to propel its digital transformation
Cats Protection is the UK’s leading cat welfare charity and has helped an average of 157,000 cats and kittens a year over the last five years through its national network which includes around 210 volunteer-run branches and 34 centres. As well as its rehoming work, the charity also campaigns for better protections in law for cats, provides cat care advice to the public and runs a range of services to support cat owners, including free fostering for owners fleeing domestic abuse.
With ambitious plans to expand the way Cats Protection interacts with its people (employees and volunteers), customers, supporters and prospects and driven by its 10-year strategy and related business benefits – including increasing revenues and becoming more customer-centric, the collaboration with mhance will see the implementation of a new CRM platform. As part of its Single Customer & Supporter View (SCSV) Programme, delivery of the new CRM will focus on providing Cats Protection with a comprehensive overview of interactions across all its products and services.
Following a thorough tender process undertaken by Cats Protection, and after evidencing its extensive experience and knowledge in the sector, mhance was selected as the partner of choice to deliver a Microsoft Dynamics 365 solution which will include Power Platform.
Key Features
- Lifecycle Tracking and Engagement Insights
- mhance’s recommended Microsoft solutions will enable Cats Protection to track and monitor customer and supporter lifecycles, and provide insights into engagement across all touchpoints.
Audience Engagement and Relationship Building
The project focuses on engaging Cats Protection’s audience to build greater awareness and long-term relationships.
AI and Analytics Integration
The project will leverage AI and analytics to enhance decision-making and engagement strategies.
Data Migration and System Integration
The mhance team will lead data migration and integrate with existing best-of-breed solutions.
Elimination of Manual Workarounds
The solution will remove the need for bespoke systems and manual workarounds.
Seamless System Integration
It will integrate seamlessly with internal and third-party business systems.
Centralised, Supporter-Centric Platform
The project will implement a centralised, customer-centric platform used by all teams, placing the supporter at the heart of every activity.
Enhanced Data and Personalised Communications
The new system will provide impactful data insights and support personalised communications.
"We went to market seeking a CRM platform that is modern, robust, flexible and scalable enough to enable us to meet our strategic aims and realise the business benefits that underpin our business case. As part of this process, we were also seeking an expert delivery partner to ensure the successful implementation of the new platform. After impressing throughout the tender process, it was clear mhance was the right fit for Cats Protection and their passion and expertise shone through. We very much look forward to working closely with mhance during delivery of our new CRM."
Stacey Wood, Head of Data & Analytics at Cats Protection
Guiding Change Through Trusted Expertise
mhance, viewed as a trusted advisor and thought leader in the sector, will guide and drive change within Cats Protection. The company’s partnership-focused approach, coupled with the intelligent Microsoft platform and cloud solutions, positions Cats Protection at the forefront of technological advances in the Not-for-Profit sector. By selecting mhance as its strategic partner, Cats Protection is poised to navigate the evolving digital landscape and continue its mission of providing the best possible life for every cat.
